Sunday, May 13, 2012
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Germany expects to
yield a staggering growth of €1.5 B in its gaming market as the country
implements the new Interstate Treaty on Gambling that will liberalize its
gaming economy.
The
market boom
According to the Media
Entertainment and Consulting Network (MECN), German players delivered a total
of €45 B, generating a gross revenue of €10 B. These figures foresee an
ultimate increase upon the enactment of the new gambling policy this 2012.
The
key drivers
One of the key drivers
that is said to take Germany’s gambling market is the sports betting
industry. It is estimated that around
2,500 private operators shall open soon in Germany.
Other than sports
betting,
online lotteries are also expected to fuel the country’s online gambling
sector.
Interstate
Treaty on Gambling
The changes and
modifications of the Interstate Treaty on Lotteries gave birth to the
Interstate Treaty on Gambling. The
former penalizes online gambling as well as the act of promoting or advertising
it, thus preventing the entry of private operators, which, in return, resulted
to the state’s monopoly of the gambling industry.
However, the policy
has been consistently challenged by the appeals of private operators that
question the legality
of prohibition orders and sanctions that they receive.
After two (2) years of
consistent appeals and pleas, a recommendation to liberalize gambling in the
country, was formed.
German
online gambling population
An estimate of 2.2
million Germans is part of its online gaming community, with online lotto
emerging as the favorite—garnering a total of 700,000 regular online players.
Next is online poker with a 500,000 regular players.
Germany’s impressive
online gaming potential is indeed, good news to many private operators. This
apply not only to sports betting providers but also to online
casinos.
Once liberalization is pushed through, it cannot be denied that the country’s
ability to generate income and revenue is something that many providers cannot
ignore.
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