Friday, February 6, 2015

The three main market players in the online gaming industry

With growth rates among the strongest in the digital economy, online gaming is setting a new trend in the Web-based world of business. The proliferation of high-quality gaming tools as well as innovative online sports bookies made the service readily accessible to the markets where the industry is openly welcomed. It is estimated that by at least for the next decade, the annual growth rate of online casinos would be more than 10 percent. The following are the three main market players that fuel the phenomenal growth of the industry:

Software vendors. The reason why online casinos exist, software vendors are the developers of the online programs used host a variety of games. The first known gaming software was invented only in mid-1990s and has rapidly been developed into more appealing products through improvements in graphics, animations, security, and the randomization of results. Majority of the world’s online casinos have bought ‘skins’ of these products to make them available to almost every market out there.



Business operators. Gambling software is extremely expensive and only the wealthiest investors are able to afford them or are able to make one. Online gaming operators usually buy their software from already existing developers and may demand slight modifications of their products depending on the needs of the market they are catering to. One of the largest operators in the world is 12BET, which also offers various gaming clubs where players can play their favorite games—both virtual and live.

End customers. The main reason of the industry’s phenomenal growth, players are the sole reason why online casinos have emerged successfully in the modern age. Players can be conservative or aggressive; while some of them prefer ‘safe’ bets, others (high rollers) can be more adventurous.

To learn more about e-games, wagering options, and the online casino industry in general, visit this blog by 12BET.


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